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The Importance of Bluetooth Technology

Oct. 27th, 2015 | 12:16 pm
posted by: petersonm060 in thepetersongrou

Bluetooth technology has been quite popular after infrared has lost its patrons. Almost every one of us has utilized Bluetooth for our files and data. It is very important to know that Bluetooth wireless technology allows us to share the data , the voice , the music , the video and a lot of information between paired devices , It is built into many products , from the mobile phones , the cars to the medical devices and the computers .

With the development of technology, evolution has also taken place for Bluetooth. Nowadays, we are also using it to connect and communicate to other people through different devices. Portable devices are invented to connect to laptop and other gadgets. It is also important to note that today’s Bluetooth technology can tether internet connection with a connected device. You can also answer emails with a laptop technology in a very useful way.

According to the Peterson Group, a company supplying mobile accessories and laptop peripherals in Taiwan, Bluetooth devices are now among the most in-demand items in the list of accessories and paraphernalia of modern gadgets. It is considered vital for businessmen who usually deal ample amount of transactions using these devices, for students who are commonly transferring data and information from one Bluetooth device to another and for ordinary citizens who use it for internet connection and file sharing. Thousands of reviews are written on the great impact of Bluetooth to the now technologically-dominated society and how it can last for until there is modernization.

The demand for these devices is highest in developing cities with increasing number of smartphones. Jakarta, Indonesia, Kuala Lumpur, Malaysia and Singapore are among the most number of Bluetooth usages. This shows the importance of technology in today’s urbanization.

Bluetooth not only promises fast information sharing, it can also add to citizens’ safety. Through Bluetooth, the warning sign of safe driving was crossed. Through a Bluetooth device, it makes it easier to talk to someone on the phone while on the car, albeit authorities still slightly warning against it.

Bluetooth technology is also important because of its mobility. You can set up a Bluetooth connection while on the go without the need for a power outlet, an Internet connection or any other items. For example, if you have your cell phone with you and it has Bluetooth capability, you can set up a connection with other Bluetooth-enabled devices. This is convenient for individuals who need to make connections while away from a computer

Now Bluetooth helps strengthen the dominant position in wireless communications helping big companies in their reputation with innovative technology that integrates into the operating system.

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How Waterproof Is Your Case

Oct. 5th, 2015 | 11:53 am
posted by: petersonm060 in thepetersongrou

Protecting your phones in the water during outdoor excursions is very challenging especially during vacations when you are near pools and beaches where there are a lot of things and memories to capture and you have nothing but your own mobile phones to use. Even when you are not in a vacation, phones can also get dunked in the toilet or have drinks spilled over them.

Mobile phones are now promising more secured features to create a more convenient experience to users. The Peterson Group, a mobile phone distributor of phone accessories and laptop peripherals based in Taiwan addresses the concern with the following product review for waterproof gadgets and accessories:

1. LifeBox Rugged Protection Case
With the tough metal casing that can take extra falls aside from surpassing watery adventures, this LifeBox Protection case can fully submerge in water at the depth of up to 6.6 feet for an hour. It is also used by military and training personnel as it can withstand drop test of 6 meters unscathed. It can also guard your phones against dust, dirt and extreme temperatures.

2. Vansky Universal Waterproof Case

Popular for scuba diving in the shores of Jakarta, Indonesia, the Vansky Universal Waterproof Case is a universal case designed as a pouch for better handling underwater. It works in any smartphones and has clear window on each side, a secure locking mechanism on top and an adjustable strap.

3. Optrix Body Glove Kit

Mostly compatible with iPhone 6, this waterproof case can be used in any weather. Perhaps the most effective case in today’s generation, its intricate details cannot even be batted by fraudulent designs. It clumps up entirely and securely and offers waterproof quality up to the depths of 30 feet and has been dropped tested in the height of 20 feet. You can also attach different lenses but it only comes with normal or wide angle varieties. Mounts are also available for this unit which you can attach to bicycles or surf boards. It may be bulky but the features are all worth it.

4. Griffin Survivor All-Terrain

This water-resistant case may not be able to withstand water submersion but it is fit for the complete protection of your phones against rains and rough weather. It can be quite bulky though, and the screen protector may affect the sensitivity of your screen.

5. Lifeproof Fre Case

One of the best waterproof cases, Lifeproof has a good reputation of providing only quality iPhone cases. The Fre has a scratch-resistant touchscreen cover and can also be submerged in up to 2 meters of water for up to an hour.

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Mistakes Retailers Should Avoid

Mar. 31st, 2016 | 11:46 am
posted by: petersonm060 in thepetersongrou




Impression is one of the key components of your business’ success. Since it is important to feel and look good for your clients, it is very important for owners to take note of even the simplest detail. However, as reviews and studies have concluded, most retailers start their business without knowing the basics of the industry they are to undertake. If they have indeed done their research, they have zero experience. This leads to mistakes causing many retailers to jeopardize their own business.

Information Technology also has its own retail mistakes which are oftentimes repeated despite the spontaneous change. Mobile retailing industry, for instance, has its own share of failed fortune and disappointments. It has attracted a lot of business newbies because of the rise of mobile adaptation and the increasing growth of IT. Many people thought venturing into this kind of business impulsively is easy since there is not much to lose anyway. And more often than not, they are proven wrong.

To assist you in identifying mistakes done by your predecessors, the Peterson Group, distributor of mobile phone accessories and laptop peripherals in Taiwan has listed some of the most common of these mistakes which we have also observed from some of our retail clients and includes tips on how you can best avoid them:

1.Dysfunctional Displays
In order to impress the customers, many retailers stuff more than half of their products within a few meters from the entrance. We call this the decompression zone. Maria Hernz, author of “the Psychology of Buying” has stated that “By the time the person is starting to engage with the physical environment, some of the stuff you’ve put by the door is blown past”. After touring around the busy center of Jakarta, Indonesia, she also said, “…these store owners thought they attracting people. They are only crowding the eyes”. She then suggests displaying a few items and using lighting to do the magic of contrast.

2.Overcrowded Merchandise
We are oftentimes aghast on the number of orders we get for accessories. It is quite understandable when it is for the in-demand products but for those which are not yet introduced in the market, it would seem like our customers are preparing for a long hoard or something. Resist the urge to order bulks of products and stop yourself from displaying too much merchandise in one area.

3.Unappealing Sights
Watch out for some details which your customer might find appealing such as electric warning signs on top of some open wires or open restroom doors with the toilet seat open.

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The Peterson Group Review: PepsiCo Mobile Phone and Accessories

Mar. 28th, 2016 | 11:43 am
posted by: petersonm060 in thepetersongrou



Last November, 2015, it came as a great surprise to many when the great conglomerate, PepsiCo has launched their very own mobile phones. Unlike other non-telecommunications companies which first introduced their own brand of mobile phones, many people wonder why this carbonated Soft Drink Company decided on this move especially since there is no direct relation to two different industries.  This issue has been discussed after reviewing the emergence of Caterpillar and Marshall mobile phones. The former being known for its machines and construction equipment focused on creating sturdy tool for rugged use while mobile phones of the latter, a popular manufacturer of headphones and audio devices features the “loudest smartphone on Earth”. The PepsiP1 by comparison seems to be homogenous.

PepsiCo Mobile and Accessories are already well underway in China where its main manufacturer, Shenzhen Scooby Communications Equipment is based. In an email sent by the food and beverage company to the Peterson Group, distributor of mobile phones and accessories in Taiwan, they have no plans to start into mobile manufacturing and will be making this new venture an exclusive in China alone. The spokeswoman did not further elaborate their future plans.

Complaints poured against this plan as many people are expecting this new device to be available in developed and developing countries as well. Expectation arose when reports of the mobile phone’s high quality was released.

The Phone P1s (and P1) is powered by a 1.7GHz octa-core MediaTek (MT6592) processor with 2GB of LPDDR3 RAM. It comes with 16GB inbuilt storage and supports expandable storage via microSD card (up to 64GB). The phones sports 13-megapixel rear camera while there is a 5-megapixel front camera also on board. It is backed by a 3000mAh battery.

Moreover, it is 4G LTE enabled which supports Bluetooth, 3G, GPRS/EDGE, MicroUSB and GPS. The phone also features fingerprint scanner just below the primary camera. It also comes in a cheaper price compared to other brands offering the same quality.  Only $399, PepsiP1 is already gaining a lot of attention.

Despite denial of expansion to other countries, however, black markets are already offering fraud copies of this device in discreet shops in Jakarta, Indonesia, Kuala Lumpur, Malaysia and Bangkok, Thailand only a few months after its launch.

PepsiCo is yet to respond to expansion and fraud claims and is continuously strengthening the foundation of the business.

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Gradual Fame of Mobile Accessory Wearable

Mar. 8th, 2016 | 03:07 pm
posted by: petersonm060 in thepetersongrou


Jakarta, Indonesia - Mobile accessories and devices sales have skyrocketed in the last couple of years as technology has also been advancing. The increasing demand for smartphones have also driven manufacturers of mobile gadgets to increase their stocks and double their efforts to innovate depending on the needs of the consumers. But as the technology is fast changing, so are trends and preferences. With dozens of new models and units, one item can be hot in the first couple of months and be totally forgotten on the following days. It is already a cycle in the modern world and distributors have accepted the risk and challenge to deliver the products fast and be constantly updated on the latest releases.

One sector, the wearable, is yet to have that worry since we are still presently at the time when wearable devices are slowly being appreciated. It may not have reached its own peak of success yet but soon, its popularity is set to surpass that of monopods. In their review of the total adoption of people on wearable gadgets, the Peterson Group, distributor of mobile phone accessories and laptop peripherals in Taiwan observes that “this category will have a long and profitable tail. In fact, key products released this year have given wearables a healthy bump in terms of market expansion and popularity”, says Ian Peterson, CEO.

To the average consumer, these wearable refers to the Apple Watches. While it is true that Apple has contributed to the mainstream appreciation of the device, it is not the only brand and product to drive this category into its slow but steady success. As a matter of fact, fitness bands are skyrocketing with high average selling price opportunities. Authorities even found fraud fitness bands on black markets which are being flocked by health cautious customers.

See, as technology advances, consumers are willing to pay for more sophisticated products. If you haven’t experienced these sales in your store there’s a reason for that too: less than 5% of fitness band purchases were made at a wireless carrier store. That means there’s a tremendous opportunity to take advantage of this growing segment.

Retail stores often disregard these products and instead focus on the sales of headsets, chargers and other most in-demand devices to avoid the risk of investing. It is, however, highly advisable to include these products in your line of products albeit limit its quantity. Furthermore, it is also important to have sufficient knowledge on the background of this particular category to sell it well.

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Importance of Training in Retailing Mobile and Accessories

Feb. 11th, 2016 | 11:39 am
posted by: petersonm060 in thepetersongrou



We are currently in an era where even three year olds know how to navigate their way through smart devices. Since it is already a part of social norms and lifestyle, mobile phones and its accessories are already considered necessities. Knowing at least the basics on both its physical features and applications is almost innate in us.

With the confidence that at least 90% of the overall population of any developing and/or developed country is knowledgeable in mobile devices, retail owners oftentimes neglect the importance of training their employees on the fundamentals of the field or at least reviewing the depth of their knowledge. True, retailing mobile devices is not rocket science but it is not a stagnant industry either. Technology, as we all know is constantly evolving and changing and with what is currently happening, the shift is spurring fast and we have to be updated on the latest to constantly be in the loop. Besides, training also enables us to understand the going in and out of the business.

No Olympic medalist can learn their sport overnight. Every athlete needs ample amount of training and practice to succeed. Just as well, in order for your business to grow, you and your employees need to establish proper training regimen.

We, at the Peterson Group, for instance, conduct annual trainings and seminars for our own employees. Since they need to understand the process and system of our company, we strive hard not to confine them on their own respective departments alone. We urge them to interact with each other’s teams that will enable them to identify the weight of each other’s responsibilities. Although retailers encompass smaller scale teams, the people within that company also need to understand their own job description. This is also to avoid illiteracy complaints and enhance skills.

Allan Winchester, director of sales at PEW Retailing in Jakarta, Indonesia states, “A skilled and trained sales consultant will maximize the consumers’ experience by understanding the client’s needs with their lifestyle by asking the right qualifying questions and positioning all products and services available for the consumer to have the full experience with their device”.

Product training also boosts the “Wow” factor each company should have when it comes to technical specifications and is essential in strengthening credibility. Which company would want to be tagged as fraud just because their staff doesn’t seem to know what they are talking about?

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Mobile Phone Usage Failures in Developing Countries

Feb. 2nd, 2016 | 09:26 am
posted by: petersonm060 in thepetersongrou


The massive uptake of mobile phones has crossed gaps and formed bridges in many objectives and goals in developing countries. Aside from bridging communication barriers between nations, mobile industry has also provided people a great range of services and information, aided by the spur growth of mobile accessories that enhances phone’s features and capabilities. Mobile phones have also been a good medium in revolutionized information and recording in human disasters.

However, despite being a good tool, a lot of organizations and human rights advocates fail to realize the implications of using mobile phones to good use on development initiatives. In a review of the practice in most developing countries, most humanitarian workers either unconsciously undermine or are not fully aware of mobile phone’s capabilities. As much as the revolution of mobile phones has been able to take down communication barriers among individual trends and cultures, it has not been used much in beneficial causes. In fact, in a survey conducted by The Peterson Group, distributor of mobile phones and laptop peripherals in Taiwan, respondents were asked on the top five benefits of mobile industry. Only 2 out of a hundred random respondents thought of including its benefits during natural calamities.

When a tsunami hit Sumatra, Indonesia last 2004, help and assistance were only received after a day or two as people were too absorbed to capturing the huge waves splashing the seaside than to report to authorities. The government of Jakarta has already expressed grave disappointment on how the citizens have handled the situation in the face of great calamity. Most experts are also concerned of the worsening phenomenon as adaption to mobile technology grows deeper.

Different government entities also support the use of mobile phones on health advocacies despite its’ own warnings of the danger of overexposure in its usage. For instance, the government of Ghana has opened text line at the times when counterfeit medicines are causing high mortality rate in Africa. One free text to confirm the bar code of a particular drug can determine whether it is legit. Despite all the attention and money being poured into mobile health, it is this area in particular in which serious privacy concerns arise. In Ghana’s case, drug counterfeiting continues to increase while the government’s effort is set aside.

More critical thought about mobile phones and their rights’ implications is urgently needed; the risk that development initiatives unknowingly create legacy systems to aid impermissible surveillance or other rights-limiting regimes is significant.

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Extending Your Wholesaling Business to Retailing

Jan. 5th, 2016 | 10:21 am
posted by: petersonm060 in thepetersongrou

Businesses are currently divided into two types: wholesaling, which is the distribution of large quantity of products directly from the manufacturers and retailing where the goods are being sold to the direct consumer. In each type, there are advantages: Wholesale increases the opportunity to boost sales and revenue and also to increase brand presence while retailing can help establish personal brand. Nowadays, business owners are venturing into both wholesaling and retailing to get the best of both worlds.

However, many companies who have started with one of these two would not dare risk getting into the other without considering the complexities the company may undertake.
http://www.pyramidanalytics.com/Images/industry-solutions/Industry-Solutions-Retail.png
Far from what people think, channeling your business towards retailing is easier and more profitable and more importantly, makes more sense when you are planning to extend your business and brand into a higher level.

Not only does the profit double if you have both wholesale and retail, your brand can also spread to a wider audience, as stated in the review conducted by The Peterson Group, wholesaler of mobile phone accessories in Taiwan which have also invested into several retail branches in Jakarta, Indonesia.


To invest into this new venture, you have to ask yourself the following questions:

1.            How much investment are you ready to make?

How much are you willing to delve into the retail game? This will determine your level of investment. Choices range from e-commerce to pop-up stores to franchising.

Moreover, for retail businesses, you cannot just expect the consumer to barge into your physical store and buy your product. You must consider the location, staff and other overhead cost. For an online store, you have to embark to critical and aggressive marketing strategy to break through the competitive internet traffic by other retailing businesses.

2.            Will it not conflict on your stock terms and agreement?

Opening up a retail store does not mean that you will have to give up on your wholesaling business. It would only mean that your task is doubled. Moreover, some of your clients will now see you as a competition from merely being a supplier. You may face verbal complaints or even loss of some of your clients. The key lies on treating them as partners, not underselling them.

3.            How will you sell your product?

Not only should you sell your products, you also have to market it. Building a presentable visual is a big plus in your new retailing business, whether it is a website or a physical store. You have to invest in both online and physical presence.

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What You Ought To Know About Firewalls

Dec. 21st, 2015 | 10:42 am
location: Taiwan,
mood: accomplished
posted by: petersonm060 in thepetersongrou



Computers are not merely for typing. Its main purpose nowadays is for internet usage. However, with the amount of online scams and viruses that can affect your hardware, extreme caution is a must before connecting to any internet-related software.

For years, businesses and organizations have used protection from any malware or virus that can affect their businesses’ data. However, the dangerous surge in email spams, Web-borne threats- including viruses, hijacks, malwares and aggressive spywares have forced home computers to acquire the same protection.

Malicious attackers can take all your data and hack all your accounts in minutes. The time of attack is even faster for professional hackers who have higher quality and far more advanced technology. Fraudsters always target PCs for their high bandwidth and always-on nature.

Firewalls do more than protect your computers from malicious ware. They also hide your internet-connect PC from view.

On the latest review of The Peterson Group, one of the leading distributors of mobile phone accessories and laptop peripherals in Taiwan, a large market of hardware-based firewall composes of businesses. In a different study, households with personal computers rarely purchase firewall protection for their PCs at home since it cannot be considered as dangerous with only the members of the family using the connection. For instance, only 3% of the household population in overall Jakarta, Indonesia has firewall installed. This leaves home PCs exposed to all manners of intrusion and attack.

There are two types of firewalls: software applications and hardware devices that plug between your modem and your computer. Although software can be less expensive, a lot of users prefer the hardware since it assures safer connection and better performance.

However, a common misconception happens when an individual purchases a firewall thinking all internet issues will already be solved only to complain later on that he is still receiving spams. Firewalls may be great at stopping unwanted intrusions, but they often do little or nothing to detect virus-laden e-mails or stop intrusive adware and spyware. You'll want separate antivirus and spyware checkers to stymie these threats. What's more, hardware firewalls usually won't manage outbound traffic, which means a piece of spyware can freely send data from your PC to a server on the Internet.

Many experts believe that the dawn of firewall may come one day with all the importance and warnings already laid to the public. It is only a matter of time before people become aware.

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How to Market Your Mobile Accessories Business Online

Dec. 11th, 2015 | 10:00 am
location: Taiwan,
mood: accomplished
posted by: petersonm060 in thepetersongrou



With the vast expansion of businesses going digital, retailers of mobile phone accessories have also started to extend their marketing strategies online. But with the number of competition increasing as more and more retailers realize the importance of online presence to boost their name in the industry; the internet has become a venue of a wide variety of promotional antics. Good reviews are important in these ecommerce businesses.

We cannot deny the reliance of consumers on the internet nowadays to know the latest selection of items and choose from a wide spectrum of options especially in electronics. Those who take advantage of the wider edge the internet provides have agreed that setting up an online business can double the profit in a lesser amount of time compared to solely having a physical store. Once you sell your accessories online, you open the doors to a whole new revenue stream capable of skyrocketing your sales.

The Peterson Group, Taiwan-based distributor of mobile phone accessories and laptop peripherals in the Asia-Pacific admits to have struggled while gaining online presence for their own website but becoming an entrepreneur in the ecommerce market is all about whom you partner with and what you know about mobile devices. Here are the tips that can get you started with your mobile accessories business online:

1. Be on edge by featuring creative accessories

Choose which kind of accessories you would want to sell. It can be either cases, chargers or screen protectors. Customizing your own accessories can give you an edge against your competitor. Personalized cases are trending in Jakarta, Indonesia, Kuala Lumpur, Malaysia and Singapore.

2. Find a Manufacturer which can provide your redesigned accessories

For personalized designs, you probably don’t have the tools to create them. Instead, you’ll have to take your designs and shop them out if you want to learn how to sell cell phone accessories online the right way. Find a manufacturer who will create your products inexpensively. Then, find the right margin and price your products so you can make a profit on each sale while still offering consumers a deal.

3. Create a website that your audience will love

You can take advantage of online businesses which offers free website as there are a lot of designs to also choose from. You also have the option to work with a web design team to create a brand that resonates your business.

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